Adidas sports bra advert

May 12, 2022

Adidas stands by it. The UK’s Advertising Standards Authority banned it. 

Adidas’ latest campaign is causing a stir in the advertising community. The sports bra advert featured photographs of bare breasts and has been banned for showing “explicit nudity”. Adidas’ aim was to “show just how diverse breasts are“. The advert featured dozens of women of various skin colours, shapes and sizes in celebration of embracing diversity and inclusion and the “reasons [they] didn’t make just one new sports bra”. 

The Advertising Standards Agency (ASA) on the other hand found the advert “likely to cause widespread offence” and following 24 complaints including comments that the advert was ‘gratuitous‘ and ‘reduced women to body parts‘ decided to ban the advert. ASA made a pact in 1961 to “[protect] consumers” and “[test] claims” and since has revealed, “that more than 97% of ads are in line with the Advertising Codes.”

Getting advertisements right is tricky. Having a talented commercial team who is able to sell your brand message in a favourable, yet ethical way is vital to success. 

At SaaSLeads, we believe in having a diverse and inclusive workforce as well as maintaining ethical standards. We are committed to attracting a “diverse group of people to grow with SaaSLeads” and we are endorsed by Institute of Sales who promotes highest ethical standards

We work with businesses looking to take the next step and achieve commercial success and individuals ready to become a publicly acknowledged ethical salesperson and work for a leading tech company. Want to chat about your business or have a career in tech sales come say “hi” below. 

Lena Miah

Lena is our Marketing Executive here at She is versed in all things marketing and loves creating thought provoking, inspirational, and informative pieces for the company. 

Lena was born and raised in London. She has a passion for all things words and completed a BA degree in Journalism at the University of Roehampton. 

When she isn’t keeping the company blog in tip top condition she can be found in a yoga class or checking out the London food scene, but if the food isn’t up to par she could bake it all herself. 

You can find Lena on LinkedIn here 

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