Chris Ritson joins as COO and Co-Founder

Jun 4, 2021

“I am inspired to be joining an organisation that so actively supports and develops tomorrow’s business leaders.”

We are thrilled to announce today the appointment of Chris Ritson as Chief Operating Officer and Co- Founder as we partner with yet more of the UK and US’s top high-growth tech companies.

This announcement follows a period of extreme growth for, with revenue and headcount up 480% and 383% respectively in just six months – as it drives revenue readiness for new clients including Omnipresent, Hiveind, FIDEL, Nylas, and Cloudapps.

Chris will use his extensive SaaS Sales Development experience to develop the service as the company targets a £10 million valuation goal by the end of 2021. Using a unique people-first recruitment and training approach via the Academy, the company enables scaling businesses to hire and develop effective SDR teams while generating revenue throughout the process.

Will Koning, CEO and Co-Founder;

“I am delighted to appoint Chris to the position of COO and Co-Founder. He is unquestionably at the forefront of Sales Development across the UK and US. His appointment will enable us to continue our development of the Academy into an unrivalled training platform for budding SDRs.  In addition, his experience will be woven into our strategic growth planning as we continue to grow our client base, service offering and practices towards a company valuation of over £10 million by the end of 2021.”

Chris needs little introduction to those within the SaaS and Sales Development markets. In the last eight years, he has built and led the global sales development departments for SaaS companies Perkbox, Tessian, and Peakon, with the latter acquired by Workday for $700 million in January 2021

Chris Ritson, COO and Co-Founder;

“I am thrilled to be joining the team at such an exciting stage of their journey. Sales Development is an industry that is in need of a new approach and I strongly believe that is well placed to lead this change. I am also inspired to be working for an organisation that so actively supports and develops tomorrow’s business leaders.

The SaaSLeads Academy is a unique proposition and also an environment for entry level sales professionals to develop their business acumen and build fundamental commercial skills that will stay with them throughout their careers making them revenue ready.”

Contact Information

Will Koning  – – 07584 019087 – LinkedIn

Chris Ritson  – – 07814 904622 – LinkedIn

Will Koning

He has worked in some of the UK’s most successful start-ups in the UK over the last 10 years.

He is passionate about Sales and disruptive Technology. In particular, elevating the Sales development industry in the UK to new levels.

Outside of work, Will spends his time split between London and Folkestone in Kent where you’re likely to find him sampling English beers and walking his dog by the sea,

Follow him on LinkedIn here

Ready to talk? Get in touch today