Graduate Case Study – Dalena Chau – SDR at AssessFirst

Apr 6, 2022

‘The SaaSLeads Academy gave me confidence.’


Dalena Chau is a new graduate from the SaaSLeads Academy. She’s now starting her SaaS sales career as a BDR at AssessFirst. We sat down with Dalena to talk about her experiences at the Academy.


Discovering the Academy

Hi Dalena. Let’s start at the beginning. What were you doing before joining the SaaSLeads Academy? How did you get started there?

I was working at Dreams, selling beds. It was very repetitive, but it gave me a taste for sales.

I found out about SaaS from my cousin. She’s doing marketing, and her partner is an SDR Manager. I did a lot of research and spent over a month applying for jobs, but nowhere would accept me as I didn’t have the experience or a degree, which I thought was just crazy. 

I came across SaaSLeads on LinkedIn. I was sceptical at first because I don’t like to study, but I decided I’d give it a shot.

My first interview was with Polina. It didn’t feel like an interview at all, more like a friendly chat. The interviews for my actual company were nerve-wracking, but it was nice to speak to so many different people.



What was it like for you at the Academy?

Honestly, it was a lot, but what I got most out of it was building new relationships. You know, I have new friends now.

Sonia was the most amazing coach. She built my confidence and showed me how to connect with people in different ways.


What skills do you think you picked up at the Academy?

Confidence, for sure, but also strategy. You have to plan what you’re going to do and how you’re going to get there. Then, you have to follow that plan.

Learning the systems was interesting. I took a day of literally just playing around to get to grips with all of it – and bombarded Sonia with questions. Slack was very new to me, but pretty cool. Cognism and Lead IQ made me wonder how many people have looked me up and found my number!


Looking ahead

Now you’ve graduated and placed full-time with a tech company, how’s that going? What are your hopes for the future?

I love everything about being a SDR. I love it all – the people, the role, the product. I couldn’t have been matched with a better company, to be honest.

Every day there is so much to learn. I’m always picking up new things. I was nervous about cold calling when I started, but practice builds your confidence. Now I can call anyone up and just go with the flow.

I have my mind set on a career in sales. I’d like to progress. Maybe I’ll retire here!

Finally, can you sum up your SaaSLeads Academy experience in three words?

Rollercoaster of emotions!


Find out more from SaaSLeads

If you would like to follow in Dalena’s footsteps and join the SaaSLeads Academy, or you just want to find out more, please fill out the form below.

Lena Miah

Lena is our Marketing Executive here at She is versed in all things marketing and loves creating thought provoking, inspirational, and informative pieces for the company. 

Lena was born and raised in London. She has a passion for all things words and completed a BA degree in Journalism at the University of Roehampton. 

When she isn’t keeping the company blog in tip top condition she can be found in a yoga class or checking out the London food scene, but if the food isn’t up to par she could bake it all herself. 

You can find Lena on LinkedIn here 

Ready to talk? Get in touch today