Previewing the 2022 tech landscape

Oct 20, 2021

It’s time to get out the SaaSLeads crystal ball and look to the future. What will 2022 hold in tech? Let’s find out more.

It’s that time of year again, when we start to look back at the past year and forward to the next. In the technology space, 2021 has been the year that remote work took over as the primary way to do business. If 2020 was about adapting on the fly to the pandemic, 2021 is about making it work long-term. SaaS companies that make workers more productive wherever they are in the world have had a great year.

But what about 2022? As we (hopefully) put Coronavirus behind us and go back to doing what we do best, what should we look for in the tech landscape? In this article, we’ll look at four significant technology trends that we expect to see in 2022. Let’s go.


1 – AI

It seems that every year is going to be the year for AI, but every year brings new advances and new ways for artificial intelligence to permeate our lives. AI is huge already. We use it every day on our phones, choosing what to watch on TV and, of course, at work. The nature of AI and machine learning is that it gets more effective the more you use it. So, in 2022, expect AI use to grow even bigger.

In the SaaS industry, AI helps us gather and utilise data. AI recommends the best courses of action to take when you’re selling. It enables you to personalise your outreach and create better experiences for your customers. Competition in the industry will see more companies finding new ways to use AI to stand out from the crowd. 

Outside of the industry, we’ll continue to see AI use growing in manufacturing, transport, medicine and just about everything else.


2 – No code

Innovation happens when someone wants to solve a problem. One problem holding back the software industry was a lack of coders with the right skills to build the solutions companies need. There have been several initiatives to bridge this skills gap and get more people to learn to code, but the sheer demand for coders means it’s a hard hole to fill.

Several software innovators have tried to solve this problem by approaching it from the other direction, by cutting out the need for coders. They have developed easy-to-use DIY programming platforms, called ‘no code’ as they don’t require any coding knowledge. Companies can use these platforms to build their own solutions quickly, bringing their ideas to life without the need for coders.

For example, backed by Microsoft and Elon Musk, Codex is a new programming model that produces code from spoken language. With something like this, the possibilities for innovation are almost endless. Expect to hear more about no code in 2022.


3 – Focus on ethics

One of the few good things to come out of the COVID-19 pandemic is that people are being kinder to each other. We’re encouraged to think about our mental health – and that of others. We’re putting more of a focus on diversity and inclusion in the workplace. We hope that this will carry on into 2022, with an extra emphasis on ethics in technology.

The issue with a lot of new technologies, especially AI, is that they are powerful enough to have a detrimental difference to people’s lives if used in the wrong way. For example, facial recognition technology makes our lives easier when opening our phones, but we don’t really want governments or private companies harvesting our facial data. It’s time to take the scariness out of AI. In 2022, expect to hear discussions about using technology ethically, with transparency and accountability. 

Further to this, 2022 will see more technological innovations to combat climate change, as well as tech companies changing the way they work to be more eco-friendly. These will include:

  • Data centres running on renewable energy
  • New carbon neutral (or negative) technology
  • SaaS apps to boost energy efficiency 


4 – Video everywhere

The cornerstone of the remote work revolution was video. Video solutions like Zoom and Microsoft Teams changed the way we work, enabling communication across the world, proving that remote work is possible on a practical level. However, we’re only really beginning to explore what you can do with video. In 2022, as our mobile internet connections get even faster, expect video to be everywhere.

In the wider world, dating apps like Tinder have introduced video features. Video is driving improvements in the automotive industry, as well as in medicine. In the SaaS industry, video is becoming one of the most popular ways to communicate with prospects, with salespeople sending short videos to grab attention. Salespeople can also hold meetings and demos with prospects over video. If you haven’t incorporated video into your sales cadences yet, you’re getting left behind.

Whatever happens in 2022, we hope it’s a good year for you – and if it’s SDRs you need, SaaSLeads is here for you.


Find out more from SaaSLeads

At, we recruit, develop and deliver SDRs to your organisation, ready to produce excellent results in your sales team. Our SDRs are trained to use the latest sales technology, while always keeping an eye on the future.

Our extensive training programme teaches SDRs to generate excitement around the impact your product brings. First, they learn how to move your prospects through a structured sales process that leads to more won deals. Then, when they get to your company, they’re ready to produce unparalleled results. 

To find out more, contact us by filling out the form below.

Sonia Gonzalez Guillonneau

Sonia is an SDR Coach at

Sonia is half Spanish – half French and speaks fluent English, French and Spanish. She has lived in England since 2007 and has a degree in Art History with French from the University of Sussex.

Her professional background before joining SaaSLeads was in tech sales and management of a video games studio.

Since 2017 she has created video and photo content for her YouTube and Social Channels to satisfy her creative side.

You can find Sonia on LinkedIn here


Ready to talk? Get in touch today