SaaS and sustainability

Aug 17, 2021

Making your SaaS company sustainable isn’t just the right thing to do for the planet; it’s good for business. Let’s find out more. 

The recent report by the Intergovernmental Panel on Climate Change (IPCC) is a ‘code red for humanity’. The consequences of climate change will be severe, but if humans can control carbon emissions, there is a chance we can decrease global warming. It’s not too late. Governments, businesses and people must come together to make a difference.

Across the globe, companies are looking at ways to be more sustainable, and businesses in the SaaS industry are no exception. Whether it’s being more eco-friendly, taking steps to slow climate change or reducing waste, going green is now a must. However, companies aren’t becoming sustainable just because it’s good for the planet; buyers are increasingly considering how sustainable a company is when they make purchasing decisions. 

Sustainability is now essential for business success. It’s no surprise that 45% of the CEOs that took part in the 2021 Gartner CEO Survey believe that climate change mitigation is having a considerable impact on their business. In this article, we’ll look at how SaaS companies can become more sustainable and how sustainability will be even more essential in the future.


SaaS = sustainability


The good news is that compared to many other sectors of the economy, SaaS is already very sustainable.

SaaS products, by definition, originate on computers and are hosted in the cloud rather than on static machines on a business’ premises. There is no heavy manufacturing process pumping pollutants into the air or sea. SaaS products do not have to be transported by plane, ship or lorry. Data centres require power, but they also run extremely efficiently, with hundreds of thousands of servers operating from each centre. In addition, many companies that run data centres have their own sustainability initiatives. For example, Microsoft Azure aims to be carbon neutral by 2025. 

SaaS companies are run to be as efficient as possible, always aiming to scale, achieving greater results from the same resources. They are lean, with little waste. What’s more, the products SaaS companies produce help other businesses run more efficiently. SaaS products promote automation, flexibility and resilience. 

Finally, SaaS was one of the first industries to embrace hybrid working models. This has accelerated as a result of the COVID-19 pandemic, but had started to happen long before it. SaaS companies run global teams based remotely, communicating over video, chat and email, minimising the need for commuting and the types of business travel that cause pollution.


More to do

While your SaaS business is inherently more sustainable than most other companies out there, of course, no one is perfect. There is always more you can do to boost your sustainability. Here are five things to consider:

  • Check your energy – Make sure the power you use in your business comes from renewable sources rather than fossil fuels
  • Watch your waste – What can you do to reduce waste in your organisation? For example, could you cut down on the amount of paper you use? 
  • Hybrid working – With today’s SaaS technology, you don’t need everyone commuting to the office five days a week, nor do you need to fly around the world for meetings
  • Select sustainable partners – When you partner up with other organisations such as channel vendors, service providers or data suppliers, check their green credentials
  • Be efficient – Get more from less by streamlining your working processes. Automate as much as you can with other great SaaS solutions

Remember to promote your sustainability initiatives to the marketplace. It will boost your reputation and could lead to more business. It will also play well with your eco-conscious employees, boosting retention.


Looking to the future

It was clear during the Coronavirus pandemic that the SaaS industry has the answers to a lot of the world’s problems. Everybody turned to solutions like Zoom and Slack to keep lines of communication running while everyone was stuck at home. As a result, the SaaS industry thrived while other industries slumped. Sustainability (along with flexibility) equals profitability.

For the future, the good news is that as the world attempts to become more sustainable in order to slow down climate change, it will look to the SaaS industry to help make it possible. 

Across the globe, new regulations are coming in to force companies to limit their impact on the environment. In the UK, the government has pledged that by 2050, it will be at net-zero for carbon. It is already bringing in new laws to make that happen, such as banning the sale of new petrol and diesel cars after 2030. We should expect similar laws to come along to regulate other industries too, even software. An interesting international standard around environmental management is ISO14001. This is a valuable accreditation to look for when evaluating which partners to work with based on their sustainability credentials.

Industries that traditionally have a high impact on the environment, such as manufacturing and transport, will turn to the SaaS industry to help make them more efficient. They will be looking for systems that help automate their processes, as well as reduce the need for business travel. Again, it will be SaaS that creates these systems – and the industry should see a rise in demand.


The SaaSLeads solution

At, we recruit, develop and deliver SDRs to your organisation, ready to produce excellent results in your sales team. 

Our extensive training programme teaches SDRs to generate excitement around the impact your product brings. They will learn how to move your prospects through a structured sales process that results in more won deals. 

Plus, SaaSLeads is committed to becoming carbon negative. We plant 50 trees for every student who graduates from our Academy.

To find out more, contact us by filling out the form below.

Jack Vesztrocy

Jack is an SDR here at SaaSLeads.

During his time with us he has displayed how quickly he learns, as well as his ability to exceed targets and excel in all things sales.

Jack has a Bachelor of Science – business and management degree from Aston University and has A Levels in Biology, Business Studies and French, which we are sure will come in handy if he needs to finalise deals in French.

Outside of the world of sales, Jack has experience in marketing and was previously a Marketing Assistant. He has also completed a social media and PR internship.

You can find Jack on LinkedIn here, where he showcases his social media skills.

Ready to talk? Get in touch today