SaaSLeads partners with The Youth Group to work towards becoming a Youth Verified® company

Feb 10, 2022

The SaaSLeads Academy pledges to become Youth Verified® and enable young people access to jobs, skills and mentors.

The Youth Group has partnered with SaaSLeads as experts in the hiring and training of future sales stars. 

They are passionate about helping young people change sales through education by matching them with leading UK tech firms, then paying them as they progress through the 12 week SaaSLeads Academy before getting them placed as a sales professional at that firm.

In 12 months, the SaaSLeads Academy has hired, trained and placed over 100 students as Sales Development Reps (known as SDRs in the trade) to some of the world’s leading tech companies, with 500 more planned in 2022.

Youth Verified® is a verification status evaluating the readiness of companies when it comes to connecting, developing or hiring youth. By becoming a Youth Verified® company, young people gain trust in a company’s ability to support them. Youth Verified® uses the THRIVE framework to verify experiences a young person will have with a company and so far over 500 companies have become Youth Verified®.

SaaSLeads decided to work towards becoming a Youth Verified® company because they recognise that as an employer of young people they want to ensure that they are taking all the right steps to appeal to and meet the expectations of what young people need from an employer as they start the world of work. We are excited to be working with them.


Will Koning, CEO at SaaSLeads said:

We are passionate about sales, about young people and helping match great candidates with amazing tech companies. We want to ensure we are doing everything we can, to be able to make the entry into an exciting career in sales via our Academy as positive as possible. We are delighted to be working with The Youth Group, who are demonstrating such an accessible and transparent approach to jobs, careers and the development of young people”


Leon Marseglia, Chief Growth Officer at The Youth Group said:

SaaSLeads is a unique company. Their focus and drive to be the best they can and provide meaningful real-life practical skills for young people is simply awesome. We know that by going through Youth Verified®, SaaSLeads will be in an even stronger youth employer brand position and the team here at TYG are excited to begin the Youth Verified® process.

Will Koning

He has worked in some of the UK’s most successful start-ups in the UK over the last 10 years.

He is passionate about Sales and disruptive Technology. In particular, elevating the Sales development industry in the UK to new levels.

Outside of work, Will spends his time split between London and Folkestone in Kent where you’re likely to find him sampling English beers and walking his dog by the sea,

Follow him on LinkedIn here

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