The Instagram hacks you need to know
We all want our Instagram content to get more views, especially if it’s for your business. But, it’s hard to know what types of content perform the best, and what works today may not work tomorrow. If you know what Instagram’s algorithms are looking for, you can craft content to match. Here are four things you need to know about Instagram’s algorithms if you want to boost performance.
Don’t post TikToks as Reels
Last month, Instagram tweaked its algorithm to highlight original content above content that has been reshared, especially content from other platforms. The platform it is especially targeting with these changes? TikTok.
Instagram is already downranking Reels if they have the TikTok logo on them. Now, if the algorithm believes that your content was on TikTok first, it will penalise you further.
Pinned grid posts
Instagram is currently testing a new feature that allows users to pin specific posts to the top of their profile grid. Just like you can pin videos on TikTok and pin tweets on Twitter, you’ll now be able to do the same on Instagram.
This feature represents a new opportunity for influencers to sell high-quality real estate on their profile. If you work with brands to create advertising content, you could charge them more to pin it to your grid, meaning anyone who comes to your profile will see that content first.
Reels are the present and the future
According to Meta’s Q1 2022 figures, 20% of users’ time on Instagram is spent watching Reels. It’s fair to say that Instagram’s short-form video feature, launched in September 2021, has captured the user base’s imagination.
It’s clear that Reels is on the same trajectory as Stories, which monetises exceptionally well for Instagram. So, expect Instagram’s algorithm to push Reels to the top of your audience’s feeds. If you’re a content creator, take advantage of the algorithm’s demand for high-quality short videos.
NFTs are coming to Instagram
Instagram is about to start testing NFTs on the platform. NFT creators and collectors can display their tokens on their feed, in stories and messages. If someone clicks on the tag, they’ll be able to see who owns the NFT and who created it.
Bringing NFTs onto one of the world’s favourite social platforms will undoubtedly make them more popular and get people talking. If you’re in the NFT space, it’s a huge opportunity.
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