The joy of being an SDR

Sep 21, 2021

Don’t wish your life as an SDR away, waiting for the next thing to come along. It’s great being an SDR! Let’s find out why.

The average tenure of an SDR in a SaaS sales team is around 14 months. That’s not a long time, especially if you’re young with four decades of work ahead of you. So, if you’re an SDR, it’s tempting to see your job as a stepping stone to the next stage of your career. You serve your time, put the graft in, and you’ll be rewarded at the end with an AE or SDR Manager position. 

The problem with taking this attitude is that you miss the joy of SDR life. There are several benefits to being an SDR which you shouldn’t overlook. In this article, we’ll talk about five unique perks of being an SDR – and how to embrace them.


1 – You learn sales by doing it

If you don’t sell anything, you don’t have a business. Sales is literally what keeps companies going. When you become an SDR, you learn how sales processes work, you learn to speak the language of sales, and how to sell. What’s more, you learn it by doing it, not in a classroom. 

As an SDR, you play an essential part in the sales process, reaching out to leads, building a relationship, qualifying and more. Your AE’s could never close as many deals as they do without your help, so never think of yourself as ‘just an SDR’.


2 – You start your network

Your role as an SDR is your first opportunity to build your network that will open the doors to a brilliant career. In your team, there will be people who have already found success in sales. In your company, you’ll meet experts in all kinds of fields (if you’re at a startup, you may find yourself on first name terms with the founder!). You’ll also encounter clients who have different perspectives on business.

Get to know these people. Learn from them. Use your inexperience to your advantage. You never know how the people you meet can help you on your journey.


3 – You grow as a person

Sure, as an SDR, you’ll pick up some essential sales skills – cold calling, qualifying, persuasion and more. But, you’ll also develop soft skills which will serve you well in all areas of your life. 

One thing you’ll undoubtedly develop is resilience. There are not many jobs on this planet where you face as much rejection every day as an SDR! However, you’ll soon learn to pick yourself up after every knockback. Resilience is a true life skill, as you can never win every time.

You’ll also soon see that as an SDR, you get out what you put in. The more research you do, the more calls you make, the better you get and the stronger your results. Developing a solid work ethic and a drive for success will make you a winner in whatever you do. 


4 – You can go anywhere

The SDR role being where you start before you move to a different position is not a problem. It’s actually a benefit. Rather than look at it as serving time, see it as your opportunity to find out what you want to do next while building your skills.

The most common career path may be from SDR to AE or SDR Manager, but it doesn’t have to be that way. If you would rather go into marketing, customer success or operations, you can move into those areas pretty seamlessly with a background as an SDR in your company. If you want to move to a different company or even another industry, you’ll immediately have an advantage over your competitors if you can demonstrate success as an SDR. 

However, you may find you thrive as an SDR and actually enjoy working on that part of the business. There are several people in the SaaS sales industry who stay for a long time in the SDR role, or even move back from AE to SDR, as that’s what they prefer.


5 – It’s fun

You might not realise it while you’re doing it, getting rejected by prospects on the phone every day, but being an SDR is a truly enjoyable job. You get to talk to new people all day, in many cases helping them solve the problems that keep them up at night. Every day is different. 

The relationships you build with your fellow SDRs are like nothing else, as you face the highs and lows as a team. You celebrate success together, but you also laugh about the calls that went wrong together. We try hard to emphasise the fun and social aspects of SDR life at the SaaSLeads Academy. 


Find the joy

You can see now that being an SDR is something you should be thrilled about – and proud of. So, how do you embrace the joy of SDR life? Here are some ideas:

  • It’s OK to be ambitious, but try to be present in the moment and appreciate the journey. In our Guest Speaker Series, Bethan Hope-Bell from Meltwater talks more about this
  • Practise mindfulness – Mindfulness focuses your attention on the present moment and helps foster a positive attitude
  • Network – Get out there, meet other SDRs and other professionals in the sales industry. You’ll soon gain a new, more positive perspective on life as an SDR – creating joyful SDRs

At, we recruit, develop and deliver SDRs to your organisation, ready to produce excellent results in your sales team. 

Our extensive training programme teaches SDRs to generate excitement around the impact your product brings. They learn how to move your prospects through a structured sales process that leads to more won deals. Then, when they get to your company, they’re ready to produce unparalleled results. 

To find out more, contact us by filling out the form below.

Sonia Gonzalez Guillonneau

Sonia is an SDR Coach at

Sonia is half Spanish – half French and speaks fluent English, French and Spanish. She has lived in England since 2007 and has a degree in Art History with French from the University of Sussex.

Her professional background before joining SaaSLeads was in tech sales and management of a video games studio.

Since 2017 she has created video and photo content for her YouTube and Social Channels to satisfy her creative side.

You can find Sonia on LinkedIn here


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