Top 5 SaaS and sales trends for 2022

Dec 8, 2021

The best SaaS salespeople always have their fingers on the pulse. 

It’s that time of year when we look back on what we’ve achieved and forward to the future. 2021 has been a year of upheaval for most of us as we try to get to grips with the post-lockdown world. Will 2022 be the year we can finally move on?

Join us as we get our SaaSLeads crystal ball out and look at five things we expect to be big next year in technology and sales. 


1 – Next generation tech

Quite simply, there’s never been a better time to be in the technology sector, especially selling solutions. There are brand new technologies just waiting to leap out into the wider world.

In 2022, more and more people will connect using 5G as the technology spreads around the world. One of the great things about 5G is that it can transmit large amounts of data at extremely high speeds. How tech companies choose to harness this technology will be fascinating.

There’s also quantum computing, championed by Microsoft, Google and IBM. Quantum machines can perform tasks almost infinitely faster than the previous generation of supercomputers, which will lead to great advances in modelling, security, AI (more about that later) and much more. 

Finally, as cloud technology advances even further, expect more businesses to migrate their services away from local databases and into the cloud. Data stored in the cloud is more reliable, more secure and easier to access. It’s also an opportunity for SaaS vendors to grow their client base with cloud services.


2 – AI

At home and work, we use artificial intelligence (AI) every day, whether we know it or not. It’s on our phones, our Alexa devices and in much of the software we use to get our jobs done. Expect the AI takeover to continue in 2022.

The main selling point of AI, machine learning and natural language processing is the more you use it, the better it gets. So, AI becoming an even greater part of our lives becomes a self-fulfilling prophecy.

AI opens up the world of low-code and no-code platforms, meaning businesses can more easily create their own bespoke software rather than going with off-the-shelf solutions. As a result, it could open up a new battlefront for SaaS companies – and new opportunities.


3 – Hyperautomation

Automation has been at the forefront of SaaS and sales for many years. SaaS companies create solutions that automate manual tasks for businesses, making them more efficient. At the same time, salespeople use automation tools to take care of manual tasks and give them more time with customers. 

In 2022, as efficiency becomes more of a watchword in an uncertain world, expect the use of automation to grow even further. There are already automation solutions out there to transfer the contents of sales calls into your CRM; you can automate your sales outreach to prospects, you can even use automation to pinpoint when your prospects are most receptive – and that’s just scratching the surface.

As the tech gets even better, it creates an opportunity for salespeople to shine at the things only they can do – building solid relationships with prospects and customers.


4 – Remote work forever

At the start of 2021, companies were forced to send their staff home. However, as 2022 comes into view, remote work is more of a choice. Teams have shown that they can do their jobs just as well from home as they can in the office – and companies are reaping the rewards by moving to a fully remote setup, or hybrid schemes where staff work some days in the office and some at home.

In 2022, the SaaS and sales industry will have to adapt to work out how to truly succeed in this new world. Businesses need to look at their tech, communication processes, organisational structures, hiring, and much more. Salespeople will need to work on maintaining focus but also standing out from the crowd. It will be fun to see what happens.


5 – Digital selling

Part of the move towards remote work is that digital selling will become the norm, not the last resort. At the moment, the phone is still the best way to do outreach, but it gets harder and harder to get hold of prospects. At the end of the sales process, face-to-face meetings are the best way to solidify relationships, but that’s more of a challenge as people are more spread out.

2022 will be the year that, if you haven’t already, you get your digital sales game in order. You’ll need to work on your LinkedIn outreach, video, email and everything else. As you do this, you need to remember that prospects want a more personalised approach than ever before. Have you got what it takes?


What do you think?

I hope you enjoyed our top 5 SaaS and sales trends for 2022. Let’s meet up this time next year and see if we were right! 

One last thing – happy holidays!


Find out more from SaaSLeads

Want to take your first step into the fun, exciting and lucrative world of SaaS sales? It’s time to talk to SaaSLeads.

At, we’ll give you all the skills you need to be a successful SDR on our three-month paid internship. Then, we’ll find you a great job with a fast-growing SaaS company, where you can build a brilliant career.

To find out more, contact us by filling out the form below.


Lena Miah

Lena is our Marketing Executive here at She is versed in all things marketing and loves creating thought provoking, inspirational, and informative pieces for the company. 

Lena was born and raised in London. She has a passion for all things words and completed a BA degree in Journalism at the University of Roehampton. 

When she isn’t keeping the company blog in tip top condition she can be found in a yoga class or checking out the London food scene, but if the food isn’t up to par she could bake it all herself. 

You can find Lena on LinkedIn here 

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